Data room

Welcome Backstage.

Investment materials for DyeConverter™, the ingredient-intelligence platform for the food industry's transition off artificial dyes. I'm glad you're here. Everything a first and second meeting needs is on this page, and I'm one email away for anything else.

Kelly AndersonFounder & CEOkelly@dyeconverter.comLinkedIn

DyeConverter is a SKU-level ingredient intelligence platform for food reformulation. It helps teams move from broad requests, such as replacing Red 40, to evidence-backed ingredient paths that fit the actual product, manufacturing process, regulatory requirements, supplier landscape, and commercial constraints.

70% and 50% figures: early customer use cases. Results vary from brand to brand and user to user.

Deck & webinar

Pitch Deck

October 2026

Download the PDF (request access) →

Webinar Replay

Can AI solve M&M's colour conundrum? With AKA Foods, Sept 10, 2026

Watch the replay HERE →

Research library

Everything for a first and second meeting.

The deck, industry research, market sizing, and founder info are open. Three documents, the data room one-sheet, the certificate of incorporation, and the Clean Science market report, unlock with your name, firm, and business email. Corporate, financial, and IP diligence runs through SeedLegals, not this page.

Pitch Deck (PDF)The October 2026 investor deck.Locked Data Room One-SheetInvestor summary, October 2026, pre-seed.Locked CleanLabelOS Platform BriefSKU-level compatibility intelligence: how the platform works and where it goes next. October 2026.Locked Natural Colorants and the Reformulation OutlookIndustry report, October 2026: market size, the 2026 to 2028 outlook, performance, supply and supplements. 64 cited sources.Locked The UPF and Additives OpportunityMarket sizing and the data layer, October 2026.Locked Certificate of IncorporationDelaware, August 21, 2026.Locked Clean Science, Competitive AdvantageThe U.S. Food CPG Reformulation Forecast, 2026 to 2030.Locked Industry Research: Big Food's ReckoningSourced summary: the dye phase-out timeline, the open UPF definition, private-label share, and the Millennial-parent correlation.Open Additive Reformulation Exposure MapMarket sizing methodology.Open Founder InfoKelly Anderson: nearly 20 years of R&D across Nestle, Disney, Starbucks, and Impossible Foods; first chef certified by MIT in AI/ML for Data Science Solutions.Open

Phase 2 deep diligence · Restricted

Deep diligence opens on request.

Bylaws, certificate of secretary, stockholder consent, board actions, executed stock agreements, the share ledger, and unredacted commercial agreements all sit with our counsel on a secure diligence platform, released per fund on a mutual NDA or a term sheet. Email me and it opens the same day.

Requests go directly to the founder.

Talk to Kelly