The CleanLabelOS^™for dye reformulation and beyond.

DyeConverter™ (also written Dye Converter) is an AI-powered platform that helps food and beverage companies transition from artificial dyes to natural, plant-based color alternatives. It provides instant recommendations with precise ppm ranges, regulatory data, and supplier information. In early customer use cases, teams cut their research time by about 70%.

On April 22, 2025, the FDA and HHS asked the food industry to voluntarily phase out six petroleum-based dyes: Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2 and Green 3. The FDA's current target is the end of 2027. Red 3 is different: its authorization in food was revoked outright, and that takes effect January 15, 2027. California's School Food Safety Act (AB 2316) separately bars the six dyes from food served in the state's public schools starting December 31, 2027, and other states are adding their own rules. Approximately 19% of all packaged foods in the U.S. contain artificial dyes that would need to be reformulated. This represents roughly $57 billion in annual retail sales across thousands of SKUs.

We offer several ways to work together, sized to your team and your goals. Pro is seat-based licensing (one or two seats, billed quarterly or yearly) with full access to the platform, database, and regulatory data. Enterprise is built around custom packages--API access, exclusive tenancy, white-label deployment, and SSO for large-scale CPGs. We also offer white-glove search, where our team runs the reformulation for you. And each quarter we grant access to qualifying startups and companies under $5M in revenue. Reach out through our pricing page to start a conversation.

Traditional reformulation with consultants costs $20,000–$100,000 per SKU and takes 12–18 months. In early customer use cases, DyeConverter™ cut research time by about 70% and failed bench trials by more than half, so teams had ranked matches in minutes and finished reformulation in about three weeks instead of months. Results vary from brand to brand and user to user, including by portfolio size and product mix.

Our recommendations are grounded in regulatory frameworks like FDA 21 CFR, EFSA, and Codex Alimentarius, layered with global ingredient resources and datasets, supplier archives, and spec sheets from our network of verified natural-color suppliers. New suppliers enter this market constantly, and those direct relationships are often where the most specific, sometimes gated, information actually lives, well before it shows up in any public database. We back all of it with food science and technology research: peer-reviewed literature on botanicals, plant-based colorants, and stability science, so every match is grounded in both regulatory reality and the science behind it.

DyeConverter™ is decision support, not a compliance certification. What we control is what goes in: every colorant we list is permitted for food use in the U.S. under the FDA's color additive regulations (21 CFR Part 73, exempt from certification), sold by an established color supplier, and backed by a technical data sheet. We do not list raw materials, colors still awaiting FDA clearance, or anything that cannot be sold in the U.S. If a color ever slips through that should not be there, we audit it and remove it immediately. Each match shows regulatory status by region (FDA, EFSA, Codex GSFA) and usage levels, so your regulatory team has what it needs to make the final call.

DyeConverter™ supports reformulation across 50+ food categories including beverages (38.8% of natural colorant market), bakery, confectionery, dairy, frozen products, savory snacks, sauces, and more. Our AI adjusts recommendations based on pH, heat stability, light exposure, and shelf life requirements specific to your application.

Every match carries a confidence score, so you can see how strong it is instead of taking it on faith. Each recommendation includes ppm usage ranges, stability data, cost, provenance, and side-by-side comparisons, drawn only from FDA-permitted colorants sold by established suppliers. DyeConverter™ narrows the field; bench and shelf-life testing still confirm the final formula.

Yes. We offer a guided demo that walks you through a real reformulation scenario so you can see exactly how the platform works with your use case. Contact us through our contact page and we'll set up a personalized walkthrough with our team.

DyeConverter™ is developed by DyeConverter, Inc., a team dedicated to accelerating the clean label revolution in the food industry. Our platform combines human-curated regulatory expertise with advanced AI to make natural color reformulation accessible for companies of all sizes.