DyeConverter™
We help food brands replace artificial dyes with natural ones. Faster.
Most teams spend 6 to 12 months finding the right natural dye. DyeConverter matches your process to a proven alternative in days, not months. Ship faster. Get to market faster. Hit ROI sooner.
Founder, Chef Kelly Anderson.
Trusted by some of the world's most famous brands.
Nearly two decades of R&D inside the world's biggest food companies, and the first chef in the world certified by MIT in AI/ML. She built DyeConverter to replace reformulation guesswork with data.
Her career spans Nestlé, Walt Disney Studios, US Foods, Impossible Foods, Panera Bread, Marriott, and Violife.
Find the Natural Dye That Actually Fits Your Process.
We help food brands find the right natural dye to replace FD&C dyes by matching your manufacturing process to alternatives that already work, backed by confidence scores and real SKUs on the market now.
Tell Us Your Process
Your Process
Tell us which dye you're replacing and how you make your product: pH, heat, shelf life. Takes about two minutes.
We Match Your Process
Confidence-Scored Match
We match your process to natural dyes proven to work in similar products, not lab theory, and score every match so you know how confident to be.
See It On Shelves Already
Proven On Real SKUs
Every recommendation is backed by real SKUs already on the market today, plus the PPM, stability, and cost data behind it.
Red 40 Is Banned.
Natural Alternatives, Ranked by Application.
FD&C Red No. 40 -- the most widely used artificial food dye in the U.S. -- is banned by December 2027. DyeConverter maps every viable natural replacement, ranked by application fit.
Red 40
FD&C Red No. 40 · Allura Red AC
Beet Red
Beta vulgaris · Plant-derived
Dosage
200–600 PPM
Stability
Good
Est. Cost
$45–65/kg
Regulatory
FDA 21 CFR 73.260 · GRAS
Lycopene
Lycopersicon esculentum · Tomato-derived
Dosage
50–200 PPM
Stability
Excellent
Est. Cost
$90–140/kg
Regulatory
FDA 21 CFR 73.585 · GRAS
Anthocyanins
Vaccinium spp. · Grape skin extract
Dosage
300–800 PPM
Stability
Moderate
Est. Cost
$35–55/kg
Regulatory
FDA 21 CFR 73.170 · GRAS
Play with it
Nine natural colorants across the visible spectrum
9 colorantsThree reds, three yellows, three blues. Every dot is a real plant-derived colorant. Drag across to see what hue lives where, and watch the whole panel wash to the closest staged color.
Closest in your palette
Spirulina (Phycocyanin)
Vivid cyan-blue|Blue 1|absorbs ~620nm
The DyeConverter platform returns dozens of alternatives with full stability curves, EFSA/Codex compliance data, pH compatibility, and confirmed supplier SKUs.
Try Our Color StudioArtificial Food Dye Reformulation by the Numbers.
$46B
Reformulation Spend
Projected industry-wide shift from artificial to natural by 2027.
80%
Faster Cycles
Reduce R&D timelines from 18 months to 3 weeks using AI prediction.
98%
Conversion Accuracy
Precision matching of color profiles across diverse food matrices.
10x
ROI on First Use
Eliminate costly trial-and-error lab cycles and consultant fees.
Frequently Asked Questions.
What is DyeConverter™?
DyeConverter™ is an AI-powered platform that helps food and beverage companies transition from artificial dyes to natural, plant-based color alternatives. It provides instant recommendations with precise ppm ranges, regulatory compliance data, and supplier information--cutting reformulation time by up to 80%.
Why do I need to replace artificial dyes by 2027?
On April 22, 2025, the FDA and HHS announced a complete phase-out of petroleum-based artificial food dyes (Red 40, Yellow 5/6, Blue 1/2, Green 3) by December 2027. Approximately 19% of all packaged foods in the U.S. contain artificial dyes and must be reformulated. This represents roughly $46 billion in annual retail sales across thousands of SKUs.
How much does DyeConverter™ cost?
It depends on the level of customization your team needs: seats, SKU volume, and whether Pro or Enterprise-level access fits. We also selectively partner with forward-thinking teams on use-case collaborations--if you're working on a specific reformulation challenge, we offer tailored access in exchange for real-world validation data. See the plans page for how the tiers break down, or reach out and we'll build a quote around your use case.
How does DyeConverter™ save time and money?
Traditional reformulation with consultants costs $20,000–$100,000 per SKU and takes 12–18 months. DyeConverter™ reduces this to days or weeks at a fraction of the cost. With unlimited SKUs included in Pro and Enterprise plans, your first successful reformulation typically pays for the entire annual subscription--delivering 2-10× ROI.
What data sources does DyeConverter™ use?
Our database aggregates over 1 million verified data points hand-curated from FDA CFR Title 21, EFSA, Codex Alimentarius, Health Canada, JECFA, and global supplier archives. We've mapped 15,000 natural color ingredients with regulatory status, ppm ranges, stability profiles, cost analysis, and supplier SKUs--all enhanced by AI for instant access.
Is DyeConverter™ regulatory compliant?
Yes. Every natural colorant alternative includes built-in regulatory guardrails for FDA, EFSA, and Codex GSFA compliance. We provide complete regulatory status by region, approved usage levels (ppm), and documentation to support your compliance teams through the reformulation process.
What types of products can I reformulate with DyeConverter™?
DyeConverter™ supports reformulation across 50+ food categories including beverages (38.8% of natural colorant market), bakery, confectionery, dairy, frozen products, savory snacks, sauces, and more. Our AI adjusts recommendations based on pH, heat stability, light exposure, and shelf life requirements specific to your application.
How accurate are the conversion recommendations?
Our platform delivers 98% conversion accuracy with FDA-approved alternatives. Each recommendation includes precise ppm usage ranges, stability data, cost per kilogram, provenance information, and confidence scoring. We provide side-by-side comparisons to help you make informed decisions quickly.
Can I try DyeConverter™ before committing?
Yes. We offer a guided demo that walks you through a real reformulation scenario so you can see exactly how the platform works with your use case. Contact us through our contact page and we'll set up a personalized walkthrough with our team.
Who is behind DyeConverter™?
DyeConverter™ is developed by Future of Food, a team dedicated to accelerating the clean label revolution in the food industry. Our platform combines human-curated regulatory expertise with advanced AI to make natural color reformulation accessible for companies of all sizes.
Still have questions?
Our scientific team is available for technical consultations.