The cheese puff wears the loudest orange in the snack aisle.

The cheese puff wears the loudest orange in the snack aisle. Right now, that glow comes from a single synthetic dye, Yellow 6.

Here's the myth worth busting: going natural does not mean going pale. You can keep every bit of that neon. You just build it from natural colorants instead.

It takes a trio to pull off: paprika for the red-orange, annatto for the golden-orange, and turmeric to tune it. One synthetic dye, matched by three plants working together. Not a swap. A recipe.

We ran cheese-puff orange through the DyeConverter™ platform to find the natural colorants that actually land the shade. Real pigments, from real suppliers, on the market right now.

Naturally neon is not a contradiction. If you're chasing a color you can't seem to match, let us know how we can help.