Red 40 is the single most common synthetic color in the U.S. food supply.

Red 40 is the single most common synthetic color in the U.S. food supply.

It is in cereal, candy, beverages, baked goods, dairy, snacks, condiments, and supplements. If a product is red, orange, or purple, odds are Red 40 is doing the work, often alongside Yellow 5 and Yellow 6.

That ubiquity is exactly why the 2027 phase-out is so heavy. This is not a handful of SKUs. It is thousands, across every category, each with its own pH, heat, light, and shelf-life profile. One dye, one part number, replaced by natural reds that are none of those things.

Beet, anthocyanin, lycopene, paprika. Each behaves differently in every matrix. The replacement for Red 40 in a sports drink is not the replacement for Red 40 in a soda.

DyeConverter™ maps Red 40 out, one application at a time, matching a natural red to the specific process, pH, and packaging it has to live in.

The most common dye on the shelf is also the biggest reformulation project of the decade. It starts with knowing what actually works where.

#NaturalColorants #DyeConverter #FDA2027