E10 might be the most useful, most misread number on a pigment spec sheet.

E10 might be the most useful, most misread number on a pigment spec sheet.

Here's what it actually measures: the absorbance of a 1% pigment solution, read through a 1cm path. At the color's peak wavelength.

Plain language? Color STRENGTH. How much pigment punch sits in a gram of your supplier's powder.

Think of it like proof on alcohol -- tells you potency, not personality.

The catch: two batches both certified E10 can land in your product looking noticeably different. The spec checks intensity. Hue rides along for free.

That's why "same SKU, same E10" reformulations still drift between lots. The spec sheet was never measuring what your eye is.

For natural colors, this isn't a defect. It's the material talking. The win is modeling the variation BEFORE it hits your line.

DyeConverter™ predicts how a natural color will actually perform in your matrix -- pH, thermal, light, shelf life. The things a spec sheet doesn't tell you.

Color strength is one number. Color truth is several.

#FutureOfFood #DyeConverter #NaturalColors