Blue over you. If you have ever tried to take a blue natural, you know the heartbreak.

Blue over you.

If you have ever tried to take a blue natural, you know the heartbreak. It is the hardest color to pull from nature. Spirulina falls apart on the line, the shade drifts, the deadline creeps closer, and one by one, brands chasing a clean blue end up exactly that. Blue.

We are not so blue about it anymore.

AKA Foods and I ran a set of natural blue candidates through their AI color modeling, and the results came back with high confidence. Without giving the ending away: the color everyone calls impossible is looking a lot more possible. And not on the timeline or the budget people assume it takes.

We are showing our work, live, the week of the 27th. A real, start-to-finish look at what it actually takes to solve a color conundrum.

Curious? Or sitting on a conundrum of your own? Comment "BLUE" and we will make sure you get the invite.

Save the date. And cheer up. It is not so blue after all.